Feel elegant,
Feel feminine,
Feel fabulous
Feel feminine,
Feel fabulous
LIDA brand was born in 1988 to make every woman feel special. The company designs, produces & merchandises high quality, fashionable swimwear & lingerie collections for the Greek market and abroad.
The finely detailed shapes, vibrant colours, feminine lines, outstanding patterns, best quality fabrics and overwhelming textiles offer a modern aesthetics that boosts the feminine confidence & elegance.
![](https://lida.gr/wp-content/uploads/2024/05/Lida-SS20-79-740x800.jpg)
Our vision
The vision of the brand is simple: to create fashion-led, feminine and elegant lingerie, underwear, swimwear and nightwear collections made with the highest quality at an affordable price in order to make women feel confident about theirselves.
![](https://lida.gr/wp-content/uploads/2024/05/IMG-20201019-WA0000-740x800.jpg)
Our inspiration
The inspiration for every unique design comes from the modern world
around us that empowers women to find self-love, strength & sensuality by providing fashionable, affordable lingerie without compromising on fit or quality. For us, it matters when we help women find the perfect piece, choose the perfect size & keep it looking and feeling fabulous.